The hospitality industry has seen dramatic changes over the last few years. One obvious change is that more travelers are using digital tools to plan their holidays.
I won’t even try to hide it: You’re reading a marketing blog. My job is to sell my company’s services […]
The COVID-19 crisis has forced a number of changes, not the least of which being tele-med appointments for minor, non-life-threatening […]
I’ve said it before: Technical writing for a nontechnical audience is a challenge. The line between thoroughly conveying information and […]
If you’re reading this, you’ve probably had lackluster results with your email campaigns in the past, or you’re just looking […]
Email is a kind of strange bird. No one asks anyone to “email” them anymore. Everybody uses text. Even the […]
To the best of my knowledge, I haven’t tackled this topic before in the blog, and I think it’s high […]
Telemarketing has had a huge stigma attached to it for decades. In today’s world of “robocalls” literally scheming their way […]
You’ve probably read somewhere in this blog about how email is still the most powerful tool in marketing. In order […]
I am a firm believer in diversifying your content marketing strategy with as much original content as possible. That means […]