Blogs

Digital Advertising.

  • Dec 24, 2019 • by C. Jackson

    Writing Copy for Podcast Sponsor Ads

    Podcast advertising is an interesting and underutilized advertising medium for real estate agencies and companies like yours. If you’re looking […]

    Writing Copy for Podcast Sponsor Ads
  • Oct 10, 2017 • by C. Jackson

    Why Good Ad Copy Still Matters

    It seems like there are a lot of conflicting messages floating around about how 21st century marketing is supposed to […]

    Why Good Ad Copy Still Matters
  • Jul 11, 2017 • by C. Jackson

    5 Elements for Creating Perfect Facebook Ads

    Facebook, at least in the realm of social media, is the single most comprehensive advertising platform on the internet. Its […]

    5 Elements for Creating Perfect Facebook Ads
  • May 2, 2017 • by C. Jackson

    Writing Powerful Social Media Ad Copy

    Social media is an ever-increasing source of information and entertainment, with a heavy emphasis on the latter. If your social […]

    Writing Powerful Social Media Ad Copy
  • Apr 18, 2017 • by C. Jackson

    The Least Effective Words in Advertising and How to Avoid Them

    The advent of social media has forever changed the canvass of effective advertising. There was a time when the seller’s […]

    The Least Effective Words in Advertising and How to Avoid Them
  • Mar 21, 2017 • by C. Jackson

    Monetizing Your Blog: Why Ad Placement Matters

    If you have done any kind of online marketing work or wave worked closely with a reputable marketing company or […]

    Monetizing Your Blog: Why Ad Placement Matters
  • May 31, 2016 • by C. Jackson

    5 Steps to Creating the Ultimate Ad

    The more I think about that title, the more broad and difficult to tackle in a single article it seems. […]

    5 Steps to Creating the Ultimate Ad
  • Oct 22, 2015 • by C. Jackson

    The Ad Copy Success Checklist

    In my professional life, I encounter a lot of copywriters and even people who write for a living that agree […]

    The Ad Copy Success Checklist
  • Aug 25, 2015 • by C. Jackson

    6 Ways to Improve Your CPC Ad Engagement

    As Bob Dylan once said, “The times, they are a’ changin’.” A few years ago, most Internet marketers were constantly […]

    6 Ways to Improve Your CPC Ad Engagement
  • Jul 9, 2015 • by C. Jackson

    Why People (Secretly) Love Advertising

    Advertising. We’ve spent years – decades actually – dodging it. If you’re old enough to remember VCRs (those things people […]

    Why People (Secretly) Love Advertising