The hospitality industry has seen dramatic changes over the last few years. One obvious change is that more travelers are using digital tools to plan their holidays.
Remember when someone back in dental school hinted that blogging could be the cornerstone of your practice's community presence and marketing strategy? You might have raised an eyebrow at the [...]
Based on experience, I can tell you that tech businesses still don’t know how to communicate their services to their target market. It’s the reason why technical copywriting has become [...]
When you’re in the auto business, it’s vital to say things right. Whether you’re talking about a new car model, promoting a repair service, or writing a blog post on [...]
Solo travel has been a growing trend for the last several years, and the need for social distancing is motivating […]
One thing that people are really missing right now is the ability to get together. Online hangouts have always been […]
It’s never easy managing any kind of team, but when that team is literally spread across the globe, it can […]
Strange that a copywriting blog should be pushing the concept of podcasting … I mean, think about it — unless […]
As tech engineers and other professionals, it’s clear that nobody understands the products you develop or the concepts with which […]
Writing to an older audience can be a little tricky. The over-50 crowd still remembers a world that hadn’t yet […]