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Strange that a copywriting blog should be pushing the concept of podcasting … I mean, think about it — unless […]
I’ve written a ton of articles on email marketing (and a few on the dangers of using too much hyperbole […]
I’m going to start out with a disclaimer: The title of this one is, in retrospect, a little ambitious. I’m […]
Email is a kind of strange bird. No one asks anyone to “email” them anymore. Everybody uses text. Even the […]
I get it. No, really, I do. You have a great product or service, but it only serves a small-volume […]
Case studies are a great way to communicate in long form some of the successes your business has achieved. They […]
Explainer videos have a number of things going for them. They present the “elevator pitch” for your product or service. […]
Do too many potential buyers make it all the way to checkout on your e-comm only to abandon their carts […]
At the time of this writing, it’s about a week and a half before the start of spring. That’s a […]
There are a few distinct shifts happening in the world of copywriting. Search engines are becoming more particular about how […]