
Content curation is a growing method being used by marketers to share content for monetization purposes. The benefits to this […]
Let’s talk about your last few email campaigns. Did they get the kind of engagement you wanted them to? How […]
There’s writing emails, and then there’s writing email sequences. Most marketers and entrepreneurs have, out of necessity, learned the difference […]
Remember your mother telling you to “watch your tone of voice” when you were a kid? As it turns out, […]
There are about as many ways to write a title for a blog, article, or Web page as there are […]
You’ve heard it before: It’s all about engagement. Of course, that word gets thrown around a lot in marketing circles: engagement. What […]
As I sat there typing that title, it occurred to me that I was about to put myself in a […]
When you think “copywriting,” you immediately think “words.” The simple fact of the matter, though, is that good copywriting is […]
The sales letter is a tried and true method for getting a lot of information into the hands of your […]
It’s the last thing anyone wants to have happen as a marketer or business owner, and yet so many people […]