I don’t mean to be presumptuous, but I’ve seen this too many times to ignore it. I also think I […]
People can be a bit obsessive about keywords. When you own a copywriting company, you get some strange requests, and […]
There are, admittedly, a few opposing views on this subject, but I remain firmly in the camp that storytelling is […]
A website is like a complex machine – lots of parts all working together to achieve a desired result. The […]
The original title of this post was “Does SEO Still Matter?” but, as you can see, I changed that prior […]
For fledgling entrepreneurs and seasoned IMers alike, there are few more lucrative or simple marketing platforms than Content Discovery. If […]
Successful content marketing puts customers in front of useful information. It addresses problems and offers solutions. It helps people make […]
Your brand message is made of three major components: your content, your content delivery strategy, and your target audience. If […]
The concept of storytelling is becoming a bigger part of even the largest corporations’ marketing strategies these days. Even Coca-Cola […]
I’m not the world’s foremost expert on marketing to millennials. I thought I should throw that out there from the […]