It’s true that popular tech products practically sell themselves. The trick is convincing people that you’re the seller from whom they should buy. That requires the right approach and the right marketing strategy.
Essential Content Elements
There are several types of content in this arena that are just mandatory. If you cut corners on them, you’re missing out on readers, followers, and, ultimately, customers. These are the things I think should be part of every sales-based content marketing strategy:
· A unique domain (for establishing your content)
· A user-friendly e-comm or affiliate site
· A regularly updated, high-quality blog
· Engaging visuals
· Optimized product descriptions
· A well-organized email strategy
· A presence on all relevant social media platforms
Since our service offerings revolve around copy creation, let’s take a closer look at the elements above that revolve around written content. For starters, keeping a blog is mandatory. It can revolve around products, industry news, customer education, etc. I suggest split testing content types to see where your readers’ interests gravitate. Then you should organize your blog around the most effective content type(s).
The product descriptions you develop should be short, succinct, and seeded with relevant keywords. Those keywords should be featured prominently. Keep in mind that your product descriptions have a dual purpose: to attract the right traffic and elevate the perceived value of the product in the mind of the reader. As I’ve recommended many times before, develop written content around your visuals. Don’t add visuals as an afterthought.
Your email list is the easiest way to direct traffic where you want it to go. While I always recommend split testing methods, I can also tell you that in the realm of consumer electronics, creating a buzz on social media will almost always lead to better engagement, click-throughs, and conversions than just linking out to a product page ever will. For this reason, I recommend directing your list members to your social channels.
The last part deals with social media channels. Do your research and figure out where your target audience hangs out. At that point, you can start populating those channels with content that leads to conversions. Once you have your channels established, there are a number of ways you can direct attention to your store, company, or brand. Here are just a few:
1. Show Your Uniqueness
Remember, people can probably get your products (or similar products) from a variety of sources. If you effectively build a loyal following on social media, the answer to the question, “Why should I buy from you?” will practically answer itself. Getting good at this part is even more important than pricing in the minds of a majority of consumers.
2. Follow and Collaborate With Influencers
Being visible on relevant channels is critical to social media success. Engage with influencers who are part of your target demo in particular. If you are a product manufacturer, approach influencers who can lend their endorsements to your product. This will help you grow your audience and take a ride on the good reputation of the influencer. Be sure to engage with prospective buyers organically. If the conversation feels like you’re trying to sell something, you probably won’t get very far.
3. Use Explainer/Short-Form Videos
Video is the most effective content medium for reaching a social media audience. There is a ton of business to be won on platforms like Instagram and TikTok for fun, new, hip consumer electronics gear. Do your research on this one since the organization of explainer videos differs in presentation on different platforms. Video ads on TikTok have a very different vibe from the ones found on Facebook, for example. Know how to talk to your audience before you write your script.
4. Spotlight User-Generated Content
Hype up content that users send you or post. Encourage sharing user-generated content and re-blog the content wherever it would be considered relevant. Don’t discriminate between influencers and other users with this one. Sharing a variety of content communicates a sense of community and expresses gratitude to the people who support you.
5. Be Consistent
Stay in front of your audience. Don’t autopilot your social media. Post scheduling is fine, but be sure to monitor conversations and answer messages quickly. Get involved in conversations. This will provide opportunities to generate more backlinks, shares, and site visits.
When you should post to social media:
· Whenever you add a new product or product line
· When you launch a new product (manufacturers)
· Whenever you publish new blog content
· When your products are in the news or when there are press releases
· When your competition posts
· Times (of the day/week/month/year) your metrics reveal when your target demo is most likely to engage
Assemble the Right Content Creation Team
Need help putting all of this together? That’s why we’re here! BeezContent is your one-stop source for all the written content you need to be successful. Keep in mind all the types of support content I mentioned earlier. Working with a successful tech marketing copywriting team can help you expand your content production and keep your publishing schedule on time. In social media terms, timing is critical.
You need to publish a steady stream of high-quality content if you want to sustain a strong social media following. Contact us today to learn how our professional copywriters can help boost your consumer electronics sales numbers through quality written content.
