So, you’re all set to launch a new product. Excellent! I trust you’ve got your entire marketing and promotional schedule […]
It should come as no surprise that I place an incredibly high value on powerful, compelling, well-written copy. I think […]
When it comes to marketing and journalism, a few tried and true methods of getting a message out still hold […]
“Content is king” is a term that predates Bill Gates, the internet, you name it. It’s a concept as old […]
On the heels of my last blog, I wanted to zero in on this concept because I think it’s an […]
I’ve mentioned it before, but I think it’s important to say it once again: Email is important. It’s still the […]
Have you ever considered trying content marketing as a way to promote your brand message? I have had this conversation […]
You’ve likely heard about them in the past. In fact, I think I’ve mentioned them once or twice right here. […]
E-books are a great investment in your business. When presented properly, they have a high perceived value and can […]
It’s easy to get lost in the message and forget the point of it. Regardless of what your business is […]