Few e-commerce ideas have the versatility and the probability of instant success that mobile tech (and accessories) does. With a seemingly endless stream of product offerings covering an equally vast number of devices, offering affordable hardware and versatile accessories is a great way to build a successful mobile device e-comm infrastructure.
The only problem here is that you’d be far from alone. So how can aspiring ecommerce marketing professionals gain an edge over their competition? Simply put, you have to have the best content and the best plan for distributing it. Today, I would like to offer some practical advice on how to go about setting up your store and using winning content to promote it effectively. Let’s dive right in …
Write at Least 5 Winning Blog Posts
The foundation for good written content is your blog. Blog content is a great anchor for every other kind of content you produce, so make sure it’s good. How do you do that? Well, there are a number of ways.
For starters, you want the content to be relevant to and steer readers in the direction of the products you’re offering. Moreover, it needs to motivate them to buy from your mobile e-commerce store. Without that, all you have is a bunch of products they can find on other sites. Why should they buy from you? Because you do the best job of promoting them and increasing their perceived value through your content.
Blogs can be about specific products or product lines. They can also be about the tech itself, current trends, and upcoming product offerings. Educating readers about what kinds of devices are out there and which ones they should buy are also great starting points. Focus on products for which you are either licensed to distribute or for which you have significant numbers of accessories.
Link to Squeeze Pages
Include calls to action that make people want to stay in the loop about your site, when it’s going to launch, and how to be among the first to benefit from the products you plan to offer. Please have these details straight before you start to write. The CTAs you include should link to pages that further hype your store and the things people will find there while successfully collecting email addresses that you can use as your frontline promotional medium.
Develop landing pages with simple, succinct squeeze pages that simply collect email addresses. Offer coupons or other incentives for opting in and make them high-value. Twenty percent and greater get the most attention. You can always set your prices at a point that ensures the profit margin you need to succeed while offering a perpetual stream of discounts and incentives to keep customers coming back.
Start with a Minimum of 20 Products
Make sure that when people visit your store, it is amply populated with products that relate directly to your blog content. Congruency between what you promise or promote and what you actually offer is vital to your success. You can let potential buyers know that you have plans for rapid expansion and even poll your social media followers about what they want to see offered on your site.
A core of about 20 products that cover a few key areas (like phone cases, chargers, screen protectors, etc.) will give you a gauge for what your buyers really want, and you can expand on the product lines that get the most sales. Do your research to find out what’s selling on sites similar to yours and take note of how much people are willing to pay.
Also, keep in mind that perceived value is a huge part of getting people to move on to the conversion stages of the buyer’s journey and pay prices that you designate as reasonable. Great support content increases perceived value and motivates people to pay more for the products you plan to offer.
Write Winning Product Descriptions
The best way to increase perceived value is with high-quality ads. Don’t skimp on ad development, either with the visuals or the written descriptions that go along with them. Make sure your branding is communicated well in all visual content and keep product descriptions succinct but informative.
Think in terms of a single paragraph with well-researched keywords and primary features and benefits well-defined. Also, use some emotional language in your descriptions. What will it feel like to have this product and use it? These are the kinds of details that are going to move product and build excitement for them.
While we’re talking about products, just a quick aside: learn what you can about drop-shipping. Not having to maintain stock will decrease your overhead considerably. As you grow, you can think about direct shipping. In the beginning, you’ll want to have a few reliable vendors you can tap to get the products into people’s hands.
Set Up Your Social Media Accounts
Now that you have some great content to share, it’s time to set up your social media accounts and start promoting. I already mentioned talking to your audience about products they want to see. You should also be prepared to interact directly with your followers as much as possible.
Keep yourself at the center of the excitement and momentum-building. Social media is also a great place to link to well-developed landing pages and post CTAs to join your email list. Tell your social audiences about all your incentives and give them good reasons to want to opt in.
Some of the best early social media posts will revolve around two things: your blog and your launch promotions. The best launch posts incorporate both, but be careful about asking people to do too many things at once. Develop posts that are designed to either click through to blog and landing page content or trade discounts for emails. Each piece of content should have its own single purpose: A social media post that links to a squeeze page is a prime example of how this works best.
I think that the above advice lays a solid foundation for what you need to do to become successful quickly. The only question that remains is how you’re going to get all that great content produced and published. That’s where we come in. At BeezContent, we have a very talented team of writers who know how to develop great launch content for e-comm sites. Contact us today and let us work with you to develop an ecommerce content launch strategy for your mobile device store that will increase your chances of success.
