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By Cedric Jackson, June 20, 2017
Why Backlinks Matter and How You Should Use Them

Backlinks are the secret weapon in many businesses' arsenals that keeps them ranked high on Google and the other leading search platforms. They have a great deal [...]

By Cedric Jackson, June 13, 2017
3 Effective Ways to Write Promotional Copy for Your Podcast

Podcasting is a growing trend among a wide range of industries. If you've been thinking about trying it, there are a number of things to consider, not the least of which is [...]

By Cedric Jackson, June 6, 2017
5 SEO Strategies That Increase Social Media Engagement

It might come as a surprise to learn that SEO best practices are not exclusive to your website content. You want people to be able to find your content easily regardless of where [...]

By Cedric Jackson, May 30, 2017
Growing Your Online Audience Through Great Copy

 I'm going to be 100% up front with you: This entire article is basically going to be one big plug for hiring copywriters. I run a copywriting company, new customers are my [...]

By Cedric Jackson, May 23, 2017
5 Winning Calls to Action That Turn Leads into Customers

How do you frame a call to action in a manner that allows you to monitor peoples' reactions virtually? When you aren't sitting across the table reading their body language, how [...]

By Cedric Jackson, May 16, 2017
How to Increase Your Opt-In Rate on Your Squeeze Pages

Squeeze pages are an integral part of any email marketing campaign since they often represent a first contact between your brand and a prospective customer. They also [...]

By Cedric Jackson, May 9, 2017
5 Content Creation Strategies for Small Businesses

Consistency is the key to any successful content marketing strategy. The problem is, far too many businesses treat content marketing as more of an afterthought; it's [...]

By Cedric Jackson, May 2, 2017
Writing Powerful Social Media Ad Copy

Social media is an ever-increasing source of information and entertainment, with a heavy emphasis on the latter. If your social media content isn't instantly engaging, [...]

By Cedric Jackson, April 25, 2017
How to Develop a Content Style Guide

One of the trickiest parts of making any marketing initiative work is being completely in sync with everything every member of your team is doing. Since so many [...]

By Cedric Jackson, April 18, 2017
The Least Effective Words in Advertising and How to Avoid Them

The internet has so expanded the number of choices people have when they go searching for a specific product or service, just touting features and benefits isn't enough [...]


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