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By Cedric Jackson, January 9, 2018
Writing Technical Copy for the Masses

Have you ever tried reading a manual or “how-to” guide and you could tell right away that it was written by someone who knew the product way better than you do? While it [...]

 

 

By Cedric Jackson, November 21, 2017
How to Effectively Collaborate with Your Copywriters

Today, I want to address one of my enduring “soapbox topics” as it relates to copywriting: communication. Now, when I say, “soapbox,” I know the kinds of images that word [...]

By Cedric Jackson, November 7, 2017
Using Visual Storytelling to Engage Your Audience

I chose this particular topic because I think it's one area of content creation that is largely overlooked. In fact, until recently, it was hard to even find a concrete definition for [...]

 

 

By Cedric Jackson, September 26, 2017
How Copywriters and Agencies Determine Pricing

Ever wonder why you don't get many bids on freelancing sites? It could be because the amount of money you're offering doesn't fall in step with what good writers are [...]

By Cedric Jackson, September 12, 2017
Why Many Clients Undervalue Copywriters

I would like to speak frankly to anyone who has ever thought of hiring a copywriter or working with a copywriting company. If most clients could see what happens behind the [...]

By Cedric Jackson, September 5, 2017
When to Hire an Older Copywriter

Lots of things get better with age – copywriters, for example. Just so you don't stop reading right here, let's get the obvious reasons out of the way. Yes, age and experience [...]

By Cedric Jackson, August 29, 2017
5 Ways to Successfully Vet Your Copywriters

The selection process when choosing a copywriter seems, for many clients, to be a bit arbitrary. It usually involves heading to one of the plethora of freelance sites out [...]

By Cedric Jackson, August 2, 2017
How to Leverage E-Books as a Marketing Tool

E-books are a powerful and effective way to distinguish your brand as an authority and presence in your business or niche. They lend a good deal of credibility to your [...]

By Cedric Jackson, May 30, 2017
Growing Your Online Audience Through Great Copy

 I'm going to be 100% up front with you: This entire article is basically going to be one big plug for hiring copywriters. I run a copywriting company, new customers are my [...]

By Cedric Jackson, May 16, 2017
How to Increase Your Opt-In Rate on Your Squeeze Pages

Squeeze pages are an integral part of any email marketing campaign since they often represent a first contact between your brand and a prospective customer. They also [...]

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