One of the best target markets for finance content is Generation Z. We are talking about people just getting ready to graduate high school, people packing down their MBAs, and even some middle-management types. What do all these groups of people have in common? They all need your advice on how to handle money. This puts you in a unique position and one that many competing finance firms or finance content marketers are missing.
For a long time, the push for blog content in the financial niches has been aimed primarily at retirees. Many of your competitors are underestimating the value of creating content for people who need to learn and implement good money management skills. Think about it: If this group isn’t a priority, who’s going to be making all this money to be able to retire?
For Gen Z, retirement prospects are already grim. Teaching them good money habits from the start can actually ensure the future of your own business. The easiest, most versatile, and certainly most powerful medium for teaching young people money management is found in your blog.
Quality writing and presentation here are a must. Remember, you want to cultivate long-term followers and develop an ongoing stream of readers, prospects, and customers. Show your readers that you understand them and their needs through every stage of their financial lives, and you will gain and maintain a loyal following over time.
Here are a few ideas for blog themes and content development that can help attract smart, investment-conscious Gen Zers and drive any kind of conversion you choose.
The Basics (Savings and Spending)
Not only is this kind of content easy to produce, but it’s also exactly the kind of rudimentary content young people just starting out in life need to learn. Public schools have grown very lax over the past couple of generations in terms of teaching life skills, like checkbook balancing and managing a bank account.
This leaves you with a unique opportunity: provide good, shareable finance blog content that explains concepts like those mentioned above and much more. Focus on specific trouble areas you have dealt with or researched and then write content of this type around these themes. One of the most obvious examples is recovering from the misuse of credit. Numerous articles can be written around this theme, from devising a repayment plan to understanding credit scores and more.
Frugal Living and Money-Saving Tips
Gen Zers are learning earlier than any previous generation the value of the dollar. They have fewer of them, and they need to stretch them further. Practical blog content that is centered on ways to save money and still have a little lifestyle is likely to attract conscientious readers who are looking to start off on the right foot or keep making good financial decisions as they go.
Content that promises to teach things like how to travel while maintaining a tight budget, saving for homeownership, and paying off college debt early can also be a major draw. Steer content in a direction that promises to teach the reader how to be comfortable and stick within a strict budget.
Relevant Financial Trends
You should be constantly researching current market trends and developing content around them. Take your cues from bigger, already successful finance blogs and scour for content written for your target audience.
What are some of the key issues in the world of finance that concern Generation Z right now? That last part is significant. With finance markets becoming ever more volatile, current, relevant, practical, and verifiable information is a must. Insert as little conjecture as possible. Just report on emerging shifts and trends in a professional but also conversational way.
Advice on Spending
This is another huge opportunity you have to stand out. There are a million blog articles out there that provide surface-level, obvious, and largely useless advice about spending. Someone in their 20s understands that a cup of coffee at Starbucks is more expensive than one you brew yourself. They buy Starbucks for other reasons.
Don’t try to take anything away from a Gen Zer. They are quite protective of the things with which they identify and, for good or for bad, that includes expensive coffee. No amount of compare and contrast is going to change that. You have to work around their habits and get them to see the problem from other angles.
You might want to develop blog content that explains the long-term effects of getting into those kinds of spending habits instead. Confront them with what that morning coffee costs at the end of the year. Get them to crunch the numbers. This is a fantastic opportunity to show young prospects that your firm, business, or brand has their best long-term financial interests at heart.
Articles on Retirement Planning
Yes, this is still an important part of any finance content development plan. Approaching the subject from the perspective of Gen Zers is a terrific way to secure the kind of long-term followers you need to succeed. How much should they contribute to a 401(k)? What are the different kinds of savings accounts? How do things like mutual funds and other types of retirement investments work? Remember: Stick with the basics. Concise, clear, conversational language is key here, too.
Getting Help with Content Creation
At BeezContent, we work closely with our clients to ensure top quality financial copywriting services. If you’re finding it hard to keep up with your content needs, we’re here to help. Contact us today to learn how we can help you develop a solid finance blog for Gen Zers and all the support content you need to get your blog in front of the right audience.
