The wellness niche is one that is seeing a recent upsurge in popularity. Recent world events have people waking up to the need for heightened awareness about a range of wellness topics.
Now, this is not a blog on how to capitalize on a global crisis. In fact, I’m going to recommend leaving the heavy commentary on this one to the experts. There are plenty of other relevant topics to explore. If you’re reading this, you probably already have the cogs turning and want to know how to make a show on wellness topics successful. The advice that follows can help.
Getting Started
When embarking on any marketing campaign based on wellness content, it is important to know the right steps. First, you need a domain. You probably already have one for your business, but you will need another one for the show. The domain name should include the name of the show whenever possible, but don’t make it too long or too complicated to remember.
Next, you need a podcast host that will house your files and supply your RSS feed. There are a variety of options out there, and you can usually secure service with unlimited storage and downloads for between $10 and 20 per month. Once you have a domain and host secured, it’s time to look at the specifics about your show. Here are the most important five:
1. Define Your Audience
Will your show be single-topic, or will you cover a variety of wellness subjects over the course of the show? You need to understand your audience well enough to know going in what kind of content your listeners are most likely to consume.
If you run a medical practice, you have potentially thousands of wellness topics to cover. If your concentration is in a certain area of medicine or holistic wellness, the show content will likely narrow considerably, but you should still have no shortage of topics to tackle on your show.
2. Have at Least Five Episode Topics Prepared and Researched
Map out the first five episodes thoroughly and try to form a logical progression with each episode. The best shows out there build upon themselves and offer a catalog of information that is easy to follow. Your episode titles are crucial in this regard. Be clear on the topic you’re covering, so listeners can find the information they need quickly.
When you map out your episodes, leave your show someplace to go. Don’t start with your five favorite topics. Chances are you know enough about them to build multiple episodes out of them. Start with subjects that can be covered in a single episode.
Oh, and figure out how long you want your shows to be. Podcast episode lengths can vary from 10-15 minutes to being measurable in hours. Decide on an approximate episode length that makes sense for the subject. The more involved it is, the more time you’ll want to spend on it.
3. Schedule Guests
If you intend to use an interview format for your show (these are typically more popular than shows with a single host or host team in niches like wellness), secure your guests early. Remember, your interviews and the remaining show content can be recorded at different times and probably will need to be, depending on your guests’ schedules and availabilities.
4. Take Your Cues from Other Shows
If you’re feeling stumped or just need some inspiration, listen to a few other shows that are already doing what you want to do. Observe how they pace their shows, interact with guests, format their episodes, and more.
As you listen, start cataloging things you like, and, more importantly, the things that will appeal most to your particular audience. There is no single formula to this, which is what makes podcasting the awesomely eclectic content format that it is. It’s very customizable and moldable into the image you want it to have.
5. Use a Host/Cohost Format
Static voices work well for certain topics, but not really in this niche. It’s far better to have two or more hosts, but two is ideal. The conversational format to shows like these help users participate in the conversation by making them feel more like they’re part of it. There is comfort in being the observer in the conversation as opposed to the target. People don’t like being “talked-at” about their health. They like discussing the issues that matter to them about it.
Support Content
There are several types of support content that you should consider producing to help drive popularity and build a lasting audience for your podcast. Here are just a few:
Visuals — Branded visual content is crucial for name recognition and content discovery.
Email — Send out alerts for new episodes, blog posts, new patron promotions, and more.
Show Notes — Brief descriptions of each episode with relevant information, links, and keywords that help listeners find episodes on specific topics
Timestamps — Relevant points in the episode where the conversation shifts into a new subtopic can help listeners zero in on the exact information they need.
Blog — Blog posts that coincide with each episode provide you with content to share on social media and increase downloads.
The written support content angle is where we come in. Need help with email blasts, blog posts, transcripts, social media posts, and any other wellness podcast content creation needs? BeezContent is here to help. Contact us today, tell us what your show is about, and let us help make your launch a little more profitable and grow your audience long-term.
