This one is for medical practices, medical marketers, and anyone with a medical-based business. While it may seem strange to think about hanging out on social media, it’s becoming more of a necessity by the day.
Social media is the governing force behind most successful online marketing initiatives, and online medical marketing is no exception. Your visibility online is a crucial part of your success, especially if you run an e-comm or something with a wider audience than just a local medical practice.
Larger medical practices can gain leverage by establishing social media groups or hosting online events for patients. Smaller practices can also take advantage of social media but on a smaller scale. I’ll end with some specific advice for smaller practices, so sit tight and keep reading – all the information that follows is still relevant.
Search Relevant Keywords
This applies when deciding who to follow on social channels as well as when you’re creating new posts or support content. Plenty of resources out there can help determine the best social media keywords. There are also those that help you align relevant keywords with appropriate audiences for other content, like web articles and blog posts. Google’s keyword planner is the best place to start.
Follow Influencers
Search for and follow people and accounts that align with your messaging. Read through a number of their posts to ensure that what they have to say jibes with the information contained in your own content. This allows you to piggyback your branding with their existing success.
Once you start following a few key accounts, start interacting with their audiences. Don’t use marketing language; just engage. Show other users your expertise and provide helpful information and advice when appropriate. Communicate directly with influencers when you can, but don’t ask for endorsements or other favors from relative or complete strangers. Let the value of your contributions speak for themselves.
Post to Your Own Channel(s) Frequently
Once you start interacting on influencer pages, people will start gaining interest in your company, practice, or brand. At that point, it’s important that your social channels are populated with timely, high-quality content. Social media is a great place to use curated content effectively, but don’t just repost or retweet stuff that can be found everywhere. People tend to scroll right past content they think they’ve seen before.
Consider using your own visuals and commentary. This helps provide users with at least perceptibly unique content. It’s also a common practice in content curation. Using custom visuals and writing pointed, keyword-rich descriptions will stop more people from just scrolling past and get them to engage with whatever you post.
Always Have a Good Supply of Content to Share
Now comes my shameless plug. You’re going to need help with this if you want your content to be of good, consistent, and unique quality. Don’t try to go it alone. You might be able to churn out a good bit of content, but will it be good content?
Don’t run the risk of having to shelve content creation in favor of dealing with other details within your practice or business. Once the content stops flowing, most audiences won’t stick around long. Working with a copywriting company, like Beez Content, can provide a solution to most time conundrums, but be sure to vet the agency or individual before spending any money.
Don’t Debate or Argue
While it may seem like a bit of a no-brainer, it’s easy to succumb to this. Keep your tone even and your comments light when dealing with someone in public. Better still, take it to a private conversation for starters. Be professional and friendly, and don’t respond to anyone who seems to be trying to pick a fight. Moreover, don’t be the instigator in a fight. Answer questions politely or defer to other sources where accurate information can be found.
For Smaller Practices and Local Businesses
Smaller practices still want a fully functional content strategy that is designed to draw in local business. Social media can be used to find local audiences when you apply the above principles to content creation and interaction. Seed blog content with local search keywords and calls to action to contact you, share your links, etc.
The more off-page SEO you can manage through good content, the better a resource social media will be. Seed comments and taglines with pointed calls to action to click through or share. Doing that will improve engagement significantly when dealing with most audiences.
Let Your Content Speak for Itself
The quality of your messaging hinges on your content as an online medical marketing entity. This is one content area that doesn’t include a broad margin of error. This is why you need the help of a professional copywriting team, like the one here at BeezContent. We can help ensure your messaging remains relevant and that you continue publishing on schedule.
We invite you to contact us and learn more about the medical copywriting services we offer. Let us help you project the most positive online presence possible with top-quality, search engine optimized content. Your success hinges on a good marketing strategy. Contact us for help with your next content creation project.
