We’re living in an interesting time in history. The COVID-19 crisis is forcing many changes in the way we do things. In some instances, this is actually a good thing. Since the pandemic, American institutions like carhop drive-in eateries and drive-in movie theaters are seeing comebacks, and service industries that have shunned home delivery and other convenient avenues for consumers are beginning to see their value. In some cases, making these changes has become necessary for the survival of their businesses.
One of the key changes spurred on by COVID-19 is a dramatic shift toward cashless transactions, particularly through debit cards and payment apps. Aside from the risks involved with handling cash during a pandemic, the recent coin shortage has made cashless payment even more of a necessity in some parts of the country.
This presents an interesting opportunity for cryptocurrency marketers and financial professionals. Right now, people are more open to new ideas about cashless payment options than ever before. Couple that with a system that can actually grow their nest egg while they spend responsibly, and you have the perfect storm for beginning and succeeding with an alternative currency blog.
Today, I want to see if I can get your creative juices flowing and make a few suggestions for blog themes that are likely to appeal to your target audience (and there are more than a few in this niche). This is your opportunity to position yourself as a thought leader in this arena and help people find new and better ways to both spend their money and grow their nest egg in an economy that is existing on life support as it is.
COVID-19 and a Cashless Economy
The obvious springboard here is the current crisis and the threats inherent with using cash or traditional modes of payment. You can create a blog that follows the pandemic in the news, offers practical advice for surviving the curve financially, and pushes the idea of cashless currency.
All of the above open the door for discussion about the alternatives that exist. Now is your chance to really educate people and get them used to the changes that are riding the curve. Once these paradigms shift, it’s unlikely that things will revert to the way they were.
COVID-19 is creating a new world from the ground up, and it will change the way we spend money forever. Drive this idea home in your blog through creative and engaging discussions. Oh, and a healthy dose of controversy never hurts a blog’s overall success either. This is a touchy subject, so don’t be afraid of touching a few nerves.
Types of Cryptocurrency
I don’t think I even need to mention it, but we’re not just talking about Bitcoin here. Many types of cryptocurrencies are being earned, mined, traded, and spent as we speak. How many of your readers have even heard of anything besides Bitcoin? A quick Google search reveals a list as lengthy as that of any known paper or coin-based currency out there, and the options are growing by the day.
As a responsible blogger, your job is to dissect all the options and guide your readers in good directions for acquiring, investing in, and using cryptocurrency. The more you educate your readers (and what you tell them proves sound), the more they will trust you. The more they trust you, the more your content will be shared and seen by the masses.
Where to Use Cryptocurrency
Most people are clueless about the sheer number of places that accept various forms of cryptocurrency. While you can’t blog about every mom-and-pop business in every tiny town that does, you can focus on a few key areas to fill out your blog:
• Large national or international businesses.
• Local noteworthy businesses with strong community ties.
• Businesses in major tourist areas.
• Businesses in “unlikely” niches that widely accept cryptocurrency.
• Approaching businesses about accepting cryptocurrency.
Who knows? Your blog could be the one that changes someone’s business for the better by simply pointing out the benefits of accepting crypto or by motivating someone to bring it up to a local business owner!
Cryptocurrency in the News (Curated Content)
For the marketer with severe time constraints, there’s always content curation. Research current news and events stories that focus on cryptocurrency and add your input. The one problem here is that your messaging could become a little too competitive. Be sure you have something relevant, substantive, and unique to say when deciding what content to feature in your blog.
Cryptocurrency for Business Owners
Finally, one of the best places to focus this kind of content is on businesses that don’t currently use cryptocurrency but should. This serves several purposes, not the least of which is the propagation of cryptocurrency into new markets. The more they get introduced into the economy, the more the use of them will become normalized. People in general will be less apprehensive and more curious, and more business owners will start embracing them as a means of staying competitive.
Now imagine that your blog turned out to be a major catalyst that fueled the propagation of crypto in the wake of a global pandemic. It can happen with the right approach and the right help. At BeezContent, we work with writers who understand cryptocurrency copywriting and can help you develop a blog that appeals to your preferred audience or niche. Contact us today to learn more and get started building a winning cryptocurrency blog.
