A solid online presence with content that helps people find you is non-negotiable. Today, I want to help you make some good decisions when it comes to the structure of your content and the types of subjects you should be researching and addressing in your real estate blog.
A Complete Content Strategy
First and foremost, you should be considering whether or not the content you’re producing is getting the job done. If you aren’t utilizing things like email, social media, and text messaging already, it’s time to consider a content creation strategy that includes them. A great blog with stellar SEO will climb in the ranks over time. Utilizing a good content strategy can help boost those rankings much faster.
If you’re thinking that you don’t have the time, energy, or in-house resources to pull that off with consistency, keep reading. I intend to show you how to navigate these problems efficiently. You just need to read this post to the end.
Start By Defining Your Market
What types of properties are you trying to tell? What’s the price range? In content marketing terms, what’s the income level you’re trying to attract? What are some of the defining characteristics of your ideal avatar? Wait… you do have an ideal avatar, right?
The more you know about your target audience, the more targeted your content can be, so walk into this knowing as much as possible. Look beyond basic demographics and statistics. What do you know about the person behind all that data? If this isn’t something you’ve considered before, it’s time.
Choose Good Blog Topics
I’m going to do something that I don’t do very often – offer a little bit of free advice based on experience. Here are a few of the topics and themes that matter to first-time homebuyers. You can base posts, series of posts, or even a specialty blog on each of these, and I recommend trying a combination of those strategies to determine how your audience engages with your content. Here are a few jump-off points to consider:
Things to look for in a home – Many new homebuyers don’t readily consider things like square footage, closet space, lot size, number of bedrooms and bathrooms, and more. As a realtor or real estate marketer, you probably also have your own list of questions you wish more first-time buyers knew to ask. Zero in on these things in particular. Nothing builds trust like answering questions your readers don’t even know they have (or should have).
Types of mortgages – Even in situations where first-time buyer seminars are mandatory to secure financing, far too many prospective buyers are adequately educated about mortgages. The sheer number of options out there can be overwhelming. This is where you come in. Develop content around the various types of mortgages and lending options available and explain the options in layman’s terms. Making your readers feel informed is another fast avenue to trust- and relationship-building.
Credit scores – Most first-time buyers have no idea what their credit scores are before meeting with a lender. Many have bought into popular myths about ways to damage their credit that keep them from checking their scores. This leaves you with the unique opportunity to educate and reassure potential buyers of the benefits of credit literacy. Emphasize the need for being aware of consumer credit ratings and strategizing ways to improve or maintain good credit.
Valuation – What can first-time buyers do to determine they’re getting the best deal on a home? What constitutes a reasonable offer amount? Why are home inspections so important? What other things affect the value of a home? These are just a few of the questions your valuation content should address.
The buying process – The goal here is to take complex concepts and make them understandable and consumable by the average reader. The home buying process can be daunting, but you don’t want it to feel that way in your writing. Educate about all the steps but maintain an atmosphere of excitement and positivity as you do. Delve into topics like what to expect when making an offer, closing on a home, the likely expenses associated with a closing, and more.
Covenants and easements – So many new homebuyers don’t even know to ask about these things. Be the one who educates effectively about them, and you will have likely found a successful way to capture reader trust and loyalty.
Stay On Schedule
So now comes the point where I make good on my earlier promise and give you a sure-fire way to keep this all together. Keeping content quality high and maintaining a consistent publishing schedule at the same time can be a big challenge. This is why I think you should be considering working with us. We work with a dedicated team of real estate copywriting professionals who have the expertise to write with authority and keep your content publishing on schedule.
Set reachable, realistic goals for your content development. Be sure to consider all your options when it comes to developing or contracting for blog and blog-related copywriting. If you think even a less ambitious schedule could put a strain on your ability to remain consistent, calling in the pros to help balance the workload might be your answer. It could be the best decision you make for your blogging strategy. Contact BeezContent to learn more today.
