In the world of finance, niche markets like day trading are largely underserved. This presents an opportunity for you whether you work in the financial markets or are just trying to make your mark in finance content marketing.
I’ll be completely transparent and tell you that the tips I’m about to share will work for any kind of blog, so if yours is a completely different niche, feel free to keep reading and sub your business/niche in wherever I talk about trading.
Make no mistake about it, though: A blog is necessary. It’s the perfect anchor to all of your audiences: email, web, and social media. Moreover, the better your blog the more people will trust you and the bigger following you will amass. Yes, it’s that important, as are the five bits of advice I’m about to share.
1. Decide on the Format and Structure of Your Blog
This is where the B2B/B2C angle becomes important. The focus of your blog will be directly affected by what you are trying to do with it. Are you trying to sell a service or just provide information for aspiring day traders? Is the conversion goal here finding new customers and clients or getting readers to click more ads?
For businesses that market day trading brokerage services, a more minimalist approach to ads is wise. If you can scrub the ads altogether, even better. People don’t go into a bank expecting to be bombarded by branding from a hundred outside sources. Don’t do it to them on your financial blog either.
For content marketers, the goal is likely more to spread information, share resources, and build a reputation as being a brand that does all that in a timely and consistent way. The ultimate goal is to collect enough ad revenue to produce a good return on the investment made in producing the content. Affiliate marketing and similar marketing strategies are often central to this kind of blog.
2. Try Curated Blogging
Regardless of its purpose, you might want to look into a curated content blog format to ensure credibility and transparency. Information in industry articles can (and should) be thoroughly fact-checked to protect your brand’s reputation. Curating also ensures an endless stream of source content, eliminating any excuse to not publish.
Be incredibly careful with the sources used in your blog posts. If the same information appears on Forbes and a smaller industry blog, always cite Forbes. Always backlink to known credible sources, and the bigger and more trusted the source the better.
3. Be Consistent – This Is Mandatory
It’s called day trading for a reason. Market fluctuations and changes in the market happen by the day. Day trading is not for the financially faint of heart, and one thing about aggressive investing is the need for constant information. If your blog does a good job of closing the loop, more of your content will get shared and more people will start to recognize your brand.
Now here’s the thing – that thirst for information, hot tips, and ways to improve the odds of doing well on trades is a constant thing. You should always be in your audience’s inboxes and on all their social channels. Churn out new blog content constantly. Your audience should hear from you at least once a day while the market is open and should get a briefing from you over social media after the close of business.
Now, daily blog posts might seem a bit beyond your need at the moment, but there are plenty of other ways to give your audience the daily scoop. A quick list-wide email, a well-written tweet with a link to some relevant piece of content, or a quick status update for your LinkedIn network all keep your audience engaged and your brand visible. If you need help developing any of that content, talk to us. We work with a staff and network of talented writers who are here to help with all your finance copywriting needs.
4. Thoroughly Vet Any Outside Writers
On the heels of my shameless plug, it’s important to know what you’re getting if you decide to outsource content creation. If you decide to hire a freelancer, always demand published samples and make sure they can verify the content is their own. Live interview potential writers and get them to answer questions (without the aid of Google) about your business. This is a great way to figure out what a prospective writer really understands.
If you decide to work with a custom writing service, like BeezContent, ask questions about the vetting process. What can the agent tell you that proves the writer they assign to your project is qualified to write about it with authority? Always insist on samples, and be sure that the same person who wrote the sample will be the one writing the post.
5. Experiment with Multiple Blogs
I’m going to talk more to the content marketers here for a minute. You’re in a unique position to approach this subject from a variety of angles. Start several blogs on the subject with emphases on different sub- or niche topics. See which one seems to have the most engaged audience, then start zeroing in on the audience that relates best to the content you produce. You might not always be managing five blogs, but if you can get one or two to make money, it’s worth the effort to experiment. Any serious marketer would agree.
Quality Content Matters
As I already mentioned briefly, we at BeezContent are here to help with all of your content development needs. We use all of the above strategies and many others to ensure top-quality search engine optimized content every time. We encourage you to contact us for help, guidance, and top-notch copy that engages readers and keeps your content publishing on schedule.
