Professional copywriting is a type of writing typically used for creative materials, such as websites, brochures and marketing collateral, advertisements, and the like. Each writer has their own style – just like your company has its own style. When looking to hire a copywriter, the first thing you should do is review their samples.
Many professional copywriters can write to several styles and their portfolio will bring clarity to where their strengths truly lie. For example, if you are a company that likes lots of personality with a bit of a funky edge to appeal to a younger audience, a writer that specializes in corporate financial writing may not be the best fit.
In addition to style, you should confirm the writer’s process and timelines for turnaround. Here at beezcontent, we offer a variety of professional copywriting services and our team of writers can write to an array of styles and tones. We pride ourselves in our flexibility and can work within any process – however, to get the best results, we recommend taking the time to do a creative brief.
A creative brief is a document that helps us to understand your product or service, while also setting you up to receive a more perfect first draft and final product. By setting out things like your preferred writing tone, the main message, key selling points, and more, we start your project off on the right foot and can deliver a more custom, appealing product.
Once we are on the same page, we turn it over to our professional copywriters – they’ll develop custom content to fit your creative brief. Like it funky? They’ll liven it up. Looking for something a bit more straightforward and professional? Not a problem. Your tone is our tone.
Once we have a draft, we’ll send it to you for review – then, pending your feedback, make revisions until you are happy.
Because copywriting services typically apply to materials with more visibility – such as brochures you may distribute for the next year or so, it’s important that your copywriter be experienced and work well with not only your company vision and style, but with you.
Copy written materials truly set the tone for your company and often serve as the first impression to potential clients. Make your first impression the right impression by working with the right professional copywriting service. For more information about our process or our writers, contact us.