The messages that you send to your clients and to potential clients can make all the difference in whether your brand grows and thrives or it plummets and crashes. While the internet is ever-changing and the landscape by which we communicate with our clientele has evolved over the years, one thing remains relatively unscathed by advances in technology—the press release. Choosing the right press release writing service for your brand can voice your opinions, reach out to potential customers and grab the attention of the media; but, sending out a press release that does not effectively communicate your message may not only be ineffective, it may actually do more harm than it does good!
Choose Based on Experience<
Experienced press release writing services are backed by quality writers and editors who understand the importance of writing targeted releases that not only communicate your message but also maintain the integrity of your brand. Anyone can formulate a quick blog post or article about your product or service, but writing an effective press release that will grab media attention and build positive rapport for your brand takes an expert! Ask to see writing samples and choose a press release writing company that can tailor the exact content for your individual and very unique needs.
Proven Success
Not every press release will be a major success in terms of going viral and driving tens of thousands of targeted visitors to a site, but proven success is not only about writing a press release that goes viral. Choose a press release writing service that has examples of their success in writing effective press releases. These examples may include previously published releases that clients were happy with, testimonials from other satisfied customers, and references that prove their ability to write an effective release that accomplishes the unique goals of the business message—no matter what those goals may have been.
Consider the Inclusions
Not all press release writing services will include other elements pertaining to the release such as market research, edits, revisions or other services. It’s important that you choose a service that will listen to your needs and be open to the option of editing or revising the release upon your request. A qualified press release writing company may be able to provide you with a very high quality PR with the very first draft but it’s not uncommon for small changes to be necessary in order to effectively tweak the release so that you’re 100% sure that it’s sending your message in the manner in which you intended.
Many press release writers will offer at least one or two edits or revisions as part of the included price of the release writing. It’s important that you understand the items or services that are to be included in the press release writing so that you don’t run into any situations that may make you feel uneasy or as if you didn’t get what you wanted out of the deal. To help keep revisions to a minimum, be sure to include as much pertinent information, links or details as you can so that the press release writing service can provide you with their best interpretation of the news or story.