Accountants, doctors, lawyers, pet store owners, dentists, teachers, they all excel at what they do—but they don’t all necessarily excel at portraying their voice online. Being an expert, even an expert in English, doesn’t necessarily mean that you can produce professional quality content that will entice search engines to favor your website while also enticing your readers to get involved and interact with your brand online. Hiring a content writing company is a critical step for business owners; it’s a time when, even as a professional, you must take a step back and admit that there is more to professional web content than simply being educated on a subject.
Understanding the Importance of SEO
As an expert in the field, whatever your field may be, you could probably conjure up some pretty great content and it may even be legible to the average reader, but is it ready to entice search engines? Do you know what search engine optimization is, how it works and what “optimized” web content “looks” like? Unfortunately, there’s more to creating professional content for a website, blog or online magazine than just having expertise in the field. Ask any content writing company what it is that makes their work so much better than that of an industry expert who doesn’t know a thing about SEO and they will tell you, “it’s all about tailoring the content for readers and for search engines, incorporating SEO and LSI to craft material that will reach a worldwide audience.”
You see, anyone can write about a subject that they have knowledge in. If you’re a teacher, you can likely write lesson plans and other valuable pieces of content related to the filed. If you’re a doctor, you can write the details of a study or medical program that you are knowledgeable about. However, not just anyone can write with a plan to reach a wide audience and to appeal to the search engines in a way that will make them more likely to index and rank pages of content above the competitors—that takes knowledge of SEO and industry knowledge too!
Why Hire a Content Writing Company?
By hiring a content writing company, you can take the guess work out of SEO and focus on your business. The content writer will provide you with valuable, industry approved content that proves your expertise in the field without sacrificing SEO and the potential for your content to gain rank in the search engines. Hiring a content writing company ensures that you get the results that you want without sacrificing your own time writing content that may never be seen.
What to Look for in a Content Writing Company
Before you hire a content writing company, consider the necessary combination of talent in writing and talent in content marketing that is ultimately necessary in order to produce high quality, search engine friendly content that reaches a wider audience. Make sure that the company you choose has the following skillset:
• Extensive experience in writing web copy, blog posts, PRs or other forms of internet based content
• A firm understanding of SEO, LSI and Google Ranking factors
• An understanding of your content goals and the overall goals of your business
• Appreciation for your brand and the products or services that you offer
• Understanding of website analytics, content marketing and conversions
• Social media networking skills and ability to create content that goes “viral”