Emailing a newsletter regularly is a vital way to keep in contact with your current and potential customers. Even if you know this to be true, writing a newsletter can be difficult and tedious for companies large and small.
Luckily, a newsletter writing service can make it easy. But how do you know if you need one? We’ve got the answers! You need a newsletter writing service when:
1) Your newsletter isn’t being sent on time … or it isn’t being sent at all.
Sending a newsletter requires commitment. If you haven’t yet launched a newsletter or send issues only sporadically, you probably need a newsletter writing service.
By sending your newsletter late or on an unpredictable schedule, you aren’t getting the most bang for your buck. Instead, you want to send your newsletter the same day – every Wednesday, for example, or the last Thursday of every month – so you become a consistent part of your readers’ routines.
Using a newsletter writing service makes that happen. You set the deadline, so you will get the newsletter when you need it, with plenty of time to send it to your clients.
2) You and your staff have a to-do list that grows longer every day.
Maybe you or a member of your staff are, in fact, drafting a newsletter and emailing it consistently. But ask yourself: Is this the best use of your time?
Chances are, your tasks and responsibilities continue to balloon, and most of them require your particular expertise. A newsletter, however, is a time-consuming duty that can easily be outsourced to a newsletter writing service with experienced copywriters.
Using a newsletter writing service like Beez Content results in a final product with the professional gloss that you and your customers expect. What’s more, the newsletter may be even cheaper to produce through a service if the alternative is you or your staff sinking hours of time into writing it!
3) You aren’t getting the results you want from your current newsletter.
Of course, consistently sending a newsletter to increase brand awareness is important. However, you should also be tracking the number of newsletters that are opened, as well as the number of links within that newsletter that are clicked. If those numbers aren’t as high as you would like, then you should certainly see what a professional newsletter writing service can offer.
Experienced newsletter writers create content designed to catch a reader’s attention and make them want to click the provided links to learn more. A successful newsletter increases visits to your site, and bumps up inquiries or sales.
So what are you waiting on? A newsletter writing service provides you with a newsletter that both you and your clients can rely on.