Thanks for clicking through. Obviously, you’re looking for a way to gain an edge in a market that isn’t exactly friendly to making major purchases right now, and the fact that you’re here and determined to make things work is impressive. People who think like you are the ones who are going to make it through this crisis enjoying a little success.
In exchange for your click, I’m prepared to offer you some of the best advice you’ll hear anywhere on how to maintain or create sales through the consistent use of good written marketing content. We’re living in a time where the relationship aspect of online marketing is more important than ever. Since the most important part of any healthy relationship is communication, let’s talk about that for a few minutes today.
Since the advent of social media, good marketers have understood the importance of relationship-building as a means of steering prospective buyers down the right paths in their buyers’ journeys. Your blog has always been a valuable resource in that regard. Right now, it’s critical. There are few better ways to reach a large number of people and develop a sense of trust in you and your brand than through consistent, meaningful, and relevant blog content. Here are just a few reasons why.
You Can’t Rely on Your Website
The thing about SEO is that while it can steer more traffic to your site or pages over time, the ramp-up can be time-consuming. You have other resources at your disposal that will also improve site traffic. Proper use of blogging coupled with social media and email are still the best ways to build and fortify off-page SEO. When you use the aforementioned tools the right way, it can get you faster and longer-lasting results than any on-page SEO effort can by itself.
Yes, your website is very important. It needs to be visible in a search, and it needs to be one of the first options people see. Getting there takes effort. It takes persistence. It also takes a commitment to producing content in amounts and at intervals that maintain people’s attention and excitement.
Keep in mind that the real hungry people out there aren’t always going directly to Google anymore to find what they’re in the market for a used car. Instead, they are using social media more and more as a first stop on the buyer’s journey. Being prepared to meet your audience where they are is critical to successful marketing.
It Isn’t All About the Make and Model
Core information about the vehicles you want to move is very important, but people are looking for more than good deals. They need reasons to spend their money with you. What reasons do they have right now? If your answer starts with the word “we” or “I,” it might be time to re-assess your focus. It isn’t that “we” have the best deals. It’s that “they” are looking to establish a trust relationship that makes them comfortable buying from you.
The customer and the customer experience should be the focal points of all blog posts. Appeal to people’s senses, their vehicle needs, and their good judgment. Every blog post you publish should answer the question, “Why should I buy from you?” in a way that makes it difficult to argue or question based on the evidence in front of them.
You Will Educate Your Buyers
Most people approach making major purchases as blank slates. They know the basics of what they’re looking to buy, but they lack the advantage of knowing what questions they should really be asking when they step inside your lot or dealership. This is the perfect opportunity to build confidence in the buying decision.
So, how do you do that? Well … you could blog about available vehicles and their capabilities, but the idea is to sell those vehicles, not write about them. Instead, think in terms of the things you hear most when people explain their needs and wants, and blog about those things.
Posts about the selection process, the advantages and disadvantages of various features, the cost of ownership for various types of vehicles, etc. Providing more generalized information will make people feel smarter when it comes time to buy. Moreover, people who bother to educate themselves before making a purchase of this size are more likely to actually make it. At that point, you want it well in their heads that they should be buying from you.
Your Competition Probably Isn’t Blogging
For whatever reason, this is a concept that certain industries just haven’t latched onto yet. They’ll throw their social audiences the occasional bone while working feverishly on other promotional ideas, and their blogs are often under-updated or just plain nonexistent. Your competitors are likely not using this approach. That presents you with an opportunity to reach out and capture the large percentage of prospects who care about things beyond make, model, miles, and accident reports.
It still amazes me how any marketer can shirk this part of the process. Blogging is a major hub for all kinds of promotional efforts. Keep your used car sales blog updated and visible through the means mentioned above. If you need help sorting out how to get all the pieces in place, my blog has loads of content that will explain the finer points in greater depth.
When you’re done here, take a look at some of my other posts, too. There’s a good bit of valuable information right here that can help clarify what I’m saying and show you how to use all the content at your disposal in effective ways. If you need help getting your blog up to snuff, give us a shout. We have an experienced staff of writers waiting to assist with all your used car business blog needs.
