No matter the purpose of your blog, one of your primary goals will be to increase traffic to it. Unfortunately, it will take a bit of time and a great deal of hard work in order to truly make your blog successful in terms of weekly visitors, but by knowing what to do, you can help speed up the process. If you play your cards correctly, you may actually find your number of visitors increasing dramatically in no time at all. The following tips should be enough to get your blog on the path to success by increasing the number of visitors.
Creating Specific Content to Increase Traffic
Most bloggers realize that in order for a page to be successful, it needs to have a reasonable amount of content. The issue, however, is that they will simply write about anything in order to create this content. The most successful blogs, on the other hand, know that to increase traffic, you need to focus on one topic and stick to that for every blog post. This is crucial for multiple reasons; search engines rank blogs with focused content higher, and your visitors are more likely to come back to your page, as they will find every post relevant.
Use SEO for Blog Traffic
Unless you are completely new to the world of blogging, you have probably already heard of SEO, or search engine optimization. This is a set of strategies that will improve your ranking on search engine results pages. SEO tactics mainly focus on selecting the correct keyword for each blog post and then using it the ideal number of times throughout, although there are also other strategies involved. You can easily find a basic SEO guide online to give you an introduction or even hire a company that specializes in it to truly give your blog a boost in traffic.
Consider Hiring Content Writers
Writing quality content that is focused on a particular subject and follows SEO tips can be challenging, particularly for new bloggers. Therefore, you shouldn’t be afraid to hire content writers when trying to increase traffic on your page. They will be able to write about particular topics you determine and include SEO strategies, increasing your chances of success. You can even just hire writers for a few articles to get your website started.
Take Advantage of Social Bookmarks and Media
Social media is one of the best methods for increasing blog traffic due to the large number of people using these networks and the quantity of time they spend on them. Make a group or page for your blog on each of the major social media networks, including Facebook, Twitter, and YouTube. Don’t forget to also sign up for social bookmark pages, such as Pinterest.
Increase Traffic via Blog Directories
If you are just starting out, you may want to consider joining a blog directory related to your specific niche. These are great places to meet other people with similar blogs, helping build connections and swap ideas. Being part of a reputable directory may also increase your rank and improves the chances that someone will find a link to your page.
Join Partnerships
Similar to joining a blog directory is signing up for a partnership. This is some sort of magazine or website that pulls together a wide range of blogs and other pages of a similar topic. Partnerships typically post updates from each of their partner pages, so anyone who visits the partner page will see a link to yours when a new article is posted. Best of all, partnerships are frequently free of charge; you will simply need to add an icon and/or link to your blog.
Don’t Rely on Plain Text
When you are creating content for your blog, remember that a great way to increase traffic is to ensure that people come back in the future. To achieve this goal, make the page interesting by including a range of photos and videos. When you add photos, videos, and infographics to your page, you can actually attract additional traffic via those items as well. Infographics are actually one of the most effective types of media for attracting visitors, so keep them in mind if relevant to your page or topic.
Interact with Others in the Community
Increasing traffic to your blog is hard work, and part of the time and energy required goes toward interacting with other community members. Talk to those with similar interests on social media and keep your blog’s social media accounts active. You should also take the time to read and comment on other blogs that are related to yours. Don’t be afraid to answer questions on Q&A pages and include a link to your page; just be sure not to spam, as search engines (and potential website visitors) frown upon this.
Write Other Places
If possible, you want to write other places in addition to your blog. Try to find pages to write a guest post for and encourage people to do a guest post on your blog. Any guest posting will create links and interest in both directions, helping you increase traffic to your blog. One sure way to dramatically improve your number of visitors is to become a contributor or columnist on a website that is well-known. By frequently writing for an authority site, you will be viewed as an expert on the topic you write about. As your reputation improves, people will start to look for your blog and turn to it as an authority source.
Time Your Posts Correctly
A final consideration when thinking about how to increase traffic to your blog is when to time your posts, and this mostly comes down to frequency. Generally speaking, the more posts you have, the better your blog will do, but you still want to make sure that there are few enough that visitors have time to read through them all. Generally speaking, just adding one more post a week will show you an improvement.
For the most success with your blog, combine all of these tips, ensuring that each post is filled with quality content related to your page accompanied by relevant infographics or videos.