One of the key reasons most marketers and businesses fall behind on content marketing is that it’s hard coming up with new ideas, especially for blog topics. In real estate, the problem is twofold: finding good, engaging topics that hold the audience’s interest and having the time to explore them.
Today, I hope to take care of both parts of that equation. Having a ready list of ideas should make the process of producing blog content easier overall and keep your content publishing on schedule. Don’t get discouraged if you still don’t think you’ll have the time to do this right; I have some advice on that to share a little later. For now, I’ve collected a list of topics for your consideration, listed by theme. Will any of them stand out with your audience in particular? Let’s find out…
The Local Market
People have an affection for the place they live. People planning to move into a specific area want to know everything they can find out beforehand. A real estate blog that recognizes this and delivers content that communicates an understanding of how the reader thinks has a good shot at success. Here are a few subjects you might consider when writing about a specific location:
Events
Most towns have their own events and festivals. If you don’t live or operate in a specific town, but you have properties to move there, learning about some of the local events and traditions works in your favor in two ways. First, it helps gain readers and followers from that town who will click on your links and share your content on social media. It also paints a more exciting picture of the town with people who are considering moving there.
Attractions
This one is a bit of a no-brainer, so I won’t spend too much time here. If there are any major attractions in or near some of your properties, devoting blog content to them is mandatory. Associating your business with popular attractions helps people recognize your brand faster. Authoritative content about an attraction also tells the reader that you are engaged in the communities in which you operate.
Schools
Anything noteworthy about the school system deserves its own blog post. This includes any community outreaches, fundraisers, and school events (concerts, plays, etc.). Steer clear of dry statistics or controversial subjects. In many cases, controversy can be a very engaging blogging strategy, but this is not one of them. Positive, affirming subjects that focus on providing reasons to relocate into that district are what you want to publish.
Job Market
Are local hiring trends on the upswing? This is a huge draw for people looking to move, especially from longer distances. Again, steer clear of controversy. Make the location sound as appealing as possible for people looking for a place to “settle down.”
Your Blog’s Target Audience(s)
Now let’s look at your blog from a pure marketing angle. I’m going to assume that your agency doesn’t only cater to a specific age group or demographic. Countless blog subjects relate to both residential and commercial clients, buyers or renters, etc. Here are some examples:
Buyers
Write blog content that address specific concerns or needs that experience tells you are common to buyers. Targeted content can focus on any of the following:
• Advice for First-Time Buyers
• How to Know if a Neighborhood Is Safe
• How to Vet the Local School District
• Top Neighborhoods for Seniors and Retirees
• Best Buying Options for New Parents
It is also a good idea to start cataloging actual frequently asked questions from buyers and develop blog content that addresses them. Answering questions before they’re asked (by a specific reader) is a fantastic way to position your agency as an authority and your brand as one that understands the mindset of its customer.
Investors
What advice do you have for people wanting to invest in real estate? Why should they consider working with you or buying one of your properties? Are there specific properties whose values are likely to increase due to improvements to infrastructure or revitalization efforts? All of these are worthy subjects for blog posts.
Sellers
Like you did with your buyer’s subjects, brainstorm a list of questions that sellers ask when obtaining listings. Every one of those items can get their own posts, or you can consolidate related questions into Q&A posts that address a specific spectrum of questions, concerns, or pain points.
People Who Are Relocating
In this instance, people don’t always know what questions they should be asking. This is where you use your blog as a promotional tool, developing evergreen content that can be included in targeted emails and furnished upon request when people ask for information or advice on anything related to relocating. Regardless of the subject, the message you want to convey here is simple: “This is the beginning of a new chapter – here are some of the great things that await you!”
Other Ideas and Resources
There are way too many topics within the real estate niche for me to list here, but I will point you in the direction of some useful resources that will broaden your content planning horizons even further. This article from Zillow and this one from AgentImage.com should keep you busy brainstorming content ideas for quite some time.
If, after perusing all the above resources, you still need help getting your blog off the ground or maintaining consistency in publishing blog contact, contact us. At BeezContent, we work with an extensive network of writers, many of whom work for us full-time, in-house, with experience writing in various real estate niches. We are here to assist with all your real estate content creation needs.
