How-to content is still a draw among interested blog readers, and this type of content lends itself well to the auto repair niche. We’ve done a few previous blogs on this type of content and looked at the development process from various angles.
Today, I want to approach the subject from the perspective of either an auto repair business owner or a writer for an auto repair business. As often as those two people are actually the same person, I think it’s important to have a good plan going into a new blog project and some good advice on developing that plan. This is my goal for this piece, and if you read to the end, I think you’ll be well-equipped to launch a successful blog that motivates people to utilize your services.
Decide On Your Blog Format
There are a number of things to consider when putting together a new blog, not the least of which is SEO. If you want fast success with your blog, you will probably go the paid ad route and build your ranking through PPC/CPC ad placement and other ad strategies. This will help with content discovery, but long-term high rankings come with good SEO practices.
Since the subject of good SEO practices for bloggers is an entire post in itself, I’ll just recommend finding some good blog SEO resources and follow them. The link I just gave you is just one.
Curate Some Good Visual Content
If you’re just starting out, you probably don’t have a huge content creation budget. Auto repair is a content area that provides multitudes of opportunities to curate the content you need to augment your messaging. Verify the quality of the visuals you select. Make sure they adequately and accurately represent the repairs and procedures you describe in your copy. Be sure to identify the sources in the content you curate. This is important for a variety of reasons, both legal as well as ethical.
Don’t Make It Seem Too Hard
Difficult repairs translate into the reader’s head as being expensive. That makes them apprehensive and uneasy. These are things you don’t want people feeling to un-strategic degrees when they engage with your content.
So, how does one go about making people feel uneasy to a “strategic” degree? Good content can persuade people to do all kinds of things, even motivate them to not attempt an auto repair but to call your shop or your client’s shop instead. This is accomplished through repeated calls to action.
“Now, if you’ve never tried this before, you might want to consider calling a qualified mechanic. You might not void your warranty, but you could make the problem bigger depending on the make and model of your specific vehicle. I would at least call a repair service you trust and get an estimate.”
Paragraphs like the above communicate that the more prudent decision might be to seek the services of a professional mechanic, and it is suggested twice. The average reader will take that to mean that they should go to a mechanic, but it goes further still. If you’re doing your job with your blog content, it also suggests going to you or your client if you’re writing automotive copy for an established auto repair business.
Don’t Make It Seem Too Easy
You can work in the opposite direction with your blog content, too. You can make certain repairs look too easy and motivate people to take on more DIYs than you intend.
Be as descriptive as possible with the simpler tasks. I remember way back in my high school days, being tasked with writing directions on how to make a peanut butter and jelly sandwich. If you’ve never gone through this process, I recommend it.
You’d be amazed at just how many steps there are and how meticulous the description of those steps needs to be in writing when explaining a process to someone who has never done it. I get the impression that anything you’re going to do to fix a car is going to be more involved than slapping together a PB&J. Make it look as involved as possible without alienating the reader with too much tech-speak.
Develop Appropriate Support Content
Has your shop been keeping an email list? If so, it’s time to put it to good use. If not, you can use your blog content to build an email list. Once you have a good list going, you can use email to announce new content and give readers a call to action to click through.
Another effective way of reaching your audience quickly is through social media channels. We also have quite a bit of content on how to insert yourself into certain social media niches, so I won’t get into those how-tos here either. Once you have your strategy in place, you will need good social media content to direct traffic to your blog.
Quality Content Development Services
I recommend working with a professional copywriting company to develop high-quality content for your next automotive marketing project. At BeezContent, we work with an extensive team of seasoned copywriters who have expertise in the fields for which they write.
Between our staff writers and a solid team of talented freelancers, we have the right content creation professionals to make your next blog project a success. Let us help you get your next content marketing project off the ground and keep your content publishing on schedule. We welcome the opportunity to work with you and encourage you to contact us today to learn more.
