It doesn’t matter whether you’re a small boutique shop owner or worldwide conglomerate – you need to market your business to gain and retain market share. Yes, there’s word of mouth – and that remains one of the most valuable tools – but even that won’t maximize your potential. Most of today’s most successful marketing plans involve a variety of media, from direct mail to online advertising, email campaigns, and beyond – but one of the most promising tactics comes in the form of content generation.
Search Engine Journal found that 93 percent of all online experiences begin with online search – that means that just 7 percent of your visitors are likely to land on your website as a result of paid advertising, word of mouth, or even brand loyalty. But within that 93 percent, 75 percent of searchers never look beyond that first page of search results.
There are tons of powerful statistics out there, and they all fuel the fire under SEO, short for search engine optimization. Never heard of it? Time to read up. It’s been around for some time and looks like it’s here to stay – there’s actually an entire industry with SEO experts and everything. But how does this relate to content generation, you ask?
In short, in every way.
Content Generation – Your SEO BFF
There are a gazillion ways to improve your search rank – this is what SEO does; it puts a science to decoding search engine algorithms so that people know how to write content and tailor their online content to be search engine friendly and preferred. However, regardless of which SEO tactics grab your attention, one thing remains constant: You’ll need content.
Search engines crawl the Internet, skimming content to find matches for the online viewer’s search terms – it stands to say that the more relevant content you have, the better your chances of being discovered. Within that reasoning, there are all sorts of practices you can leverage to increase those odds, but that’s another time and place. Point is, you need content.
And content can be anything. Those search engines will find your website, blog, online articles and bylines, brochures, etc. – they’ll even assess the actual URLs that you assign to those items. And, to oversimplify it, really, they’ll match the search term words to those same words within your content (with increasing abilities to assess relevancy within those terms and the rest of your content, by the way – how cool and high-tech is that?).
The Problem at Hand: How to Generate Content?
Having a plausible and likely successful tactic in your pocket is great – but many companies land on the same question: How do they execute that content?
Some companies make a go at creating everything in house – and this can work if you have a large marketing budget. But many either don’t have those budgets or simply don’t have the bandwidth to get it all done – never mind having talented writers on hand. Instead of searching the figurative couch cushions for extra change or bringing on costly in-house talent, many organizations go the way of working with content writing services.
There are tons of content writing services out there, but of course, not all are created equal. Again, fuel for another fire. But the point is that there are people out there – such as us – that work with teams of talented, professional writers who write for a living.
Of course, not all writers do the same thing. Think about it: Did you ever read that awesome whitepaper John Grisham wrote? No – he’s a novelist. The best content writing services will respect this and tailor your writer to your need – that means that you may work with one writer to create or update your website and a separate writer to generate content for your weekly blog. Either way, the beauty of it is that you get the content you need without the expense of a full-time employee – and that content is professionally written.
At BeezContent, we up the ante a bit to promise 100 percent original content that follows SEO practices. Shouldn’t 100 percent original content go without saying? Yes, but sadly, you’d be surprised. This brings us to the topic of finding a quality writing service … but yet again, I digress.
Beyond SEO – The Benefits
We talked a lot about SEO and how content generation can help with improving your search ranking (and how a content writing service can help to get it all done), but it’s important to at least note that there are plenty of other benefits to consistently generating quality content.
From the marketing side of things, content generation can help build your brand – think brochures, your website, collateral, etc. It also can help you establish credibility and position your team members as thought leaders in your space – think bylines and articles. It positions your organization itself as a go-to resource – think a company blog. It can draw new attention and visitors through advertisements, videos (you’ll need a script), and a thousand other media that will drive new brand recognition, new Web traffic, and new clients.
Content generation is the vehicle – and content writing services can put things in drive. It’s an important and intense way to push your organization to that next level – and, with the right team in place, a way for you to do so without burning the midnight oil (and your top talent out).