If you’re reading this post, chances are you’ve either thought about this before or it seemed like it could be a good idea as you scrolled past the title. In either event, you’re in a good spot. You understand a thing or two about online marketing and you want to gain an edge over your competitors. You’ve also chosen a great avenue for help getting there.
I cannot overstate the importance or influence of your blog. For many, it’s the litmus test of how good you are at what you do. It’s also a clear gauge of how well you understand your audience and their needs. Demonstrate a strong understanding of these things, and you will develop a strong following.
Using content marketing to tap into more of your audience is a smart, effective move. I’m going to give you my top five reasons for keeping a blog and also provide some insight on how you can use content marketing effectively in conjunction with each point. With that, let’s dive right in.
1. Clients Will Know You Better
Like I said above, your blog helps people understand you better and it tells them how competent you are within your branch of real estate marketing. I recommend keeping the tone and language of your blog consumer-friendly, but don’t be afraid to tackle more complex industry-related subjects.
The current social climate opens up even more opportunities. Producing content on subjects like house cleaning and sanitizing for home sellers demonstrates an understanding of what both buyers and sellers are going through in the middle of the COVID-19 crisis. They’re looking for — and taking their cues from — people who can communicate practical, safety-driven messaging right now.
Making people feel more comfortable about buying or selling a house in the era of social distancing can earn you major points in the relatability arena. This situation could go on for a while. It’s time to demonstrate your understanding of it and adapt your messaging to make people feel comfortable and confident in the process with you directing them.
2. You’ll Increase Social Engagement
As I’ve said many times before, there is no better way to maintain good engagement on social media than with your blog. A steady offering of unique content can keep interested readers engaged indefinitely. Use your blog and social media as the one-two punch that gets people’s attention and motivates them to work with you to buy or sell a property.
The notion of consistency is very important here. Don’t offer sometime messaging to your audience. Stay in front of them on social media constantly. Whenever you publish a new post, talk it up a little. Encourage engagement by posing questions in your post captions. Then, stick around to read and respond to the answers. Now more than ever, people need to feel involved in all things social.
3. Your Email Opens Will Increase
Send an email blast whenever you publish new blog posts. If you get good at writing email subject lines that click well with your audience — and have enough content to stay visible in their inboxes — your open rates will increase. Your click-throughs to your blog will, too. These efforts help build off-page SEO and get your readers into the habit of clicking through to view and engage with your content.
Over time, your blog will rank higher in the search engine results pages (SERPs) and people — many more people — who don’t subscribe to your list will start finding your content. Oh, and if you tag a squeeze page onto your blog content, you’ll get their emails, too.
4. You Will Reach More Targeted Prospects
Your blog theme and how you present the content will determine what type(s) of readers find and read your content. If you know your ideal client well, you should at least have a rough idea of how to present your blog. No success is instant, but you can save a good bit of time by writing directly to your primary target demo.
From there, it becomes a matter of determining what subject areas appeal to that segment of your audience most. That’s where constantly researching relevant keywords and following your analytics come into play. Analyze the success of each individual post, making note of the subject area and delivery style primarily. Understanding what the stats tell you makes it easier to steer your blog in a direction that appeals to a larger chunk of your most important reader base.
5. Your Competition Probably Isn’t Blogging
Lots of agencies have their own blogs, typically populated with a lot of curated content and nothing else. What I’m talking about here is you as an agent. Your content needs to be just that: yours.
You can curate some content on the basis of relevance, but don’t fall into the trap of always looking for other content creators to supply you with blog ideas. There’s something to be said for agents who produce content that is strictly theirs and who use their own unique voices to get through to potential clients.
The Time and Talent Factors
“This sounds like a great idea, but I’m a Realtor, not a writer.” I get it. That’s why we’re here. At BeezContent, we work with a network of writers who understand modern SEO as well as the ins and outs of real estate marketing. Plus, working with professional copywriters frees up more of your time to work with the new clients you’ll gain by simply doing a little bit above and beyond what your closest competitors are.
We are a copywriting company with many years of experience helping marketers and businesspeople make their marks with quality, success-driven content. Contact us today to learn what we can do to make your blog — and your voice — really stand out.
