At the time of this writing, it’s about a week and a half before the start of spring. That’s a lot of extra syllables I just used there to say that it’s still winter, but you get the point. At this point, summer seems like a distant, misty notion to most. To responsible marketers, though, it’s time to start thinking actively about summer and all the warmth, positive vibes, and play that come with it. It’s also time to start developing content that will be read over the summer.
Think about it: When do you start creating holiday content — when there’s already a nip in the air and pumpkin spice everything on the shelves? No, of course not. If you have a solid marketing plan, you’re already thinking about holiday content while you’re standing in line to buy sunscreen. While summer is admittedly a less labor-intensive time for marketers, it’s also important.
2 Kinds of Summer Content
No matter your niche, it’s time to start thinking about content that showcases warmer weather and leisure, develop a marketing plan for the next six months, and start developing/ordering some of that content early.
With that in mind, there are two distinct kinds of summer content that I want to examine today. First, there’s summer-themed content: the kind that teases warmer weather and activities to start considering and scheduling. That type of content should already be on your calendar for development and publication now. Content creators in the travel niche, for example, use summer-themed content to entice readers still digging out from all those winter storms to engage with their brands.
There is also season-specific content that needs to be published on or near pivotal dates, such as Independence Day and Labor Day. This is the kind that deals directly with time-sensitive content that only matters at the time of publication. This includes content on things like seasonal products and services, summer music festivals and events, and much more.
Summer-Themed Content
No matter what industry or niche you call home, it’s possible (and recommended) to use summer-themed content to promote your business. Realtors might want to delve into the advantages of buying homes in winter and spring, citing the possibilities of landscaping and other outdoor improvements that can be made over the summer.
Auto sales professionals can promote sales and rebates that will help people save money on their summer getaways in their brand-new cars. How about taking it even a step further: develop road trip-themed blog content that features specific vehicles or destinations to promote sales of specific model vehicles! The possibilities are endless, and all of them are legit ways to capture an audience that has been dealing with the cold and gray for months already.
Some jobs require medical exams and certifications that come due at specific times of the year. Medical practices can capitalize on this by creating content around things like preventive health care or getting a work-related physical or checkup. Tech-based businesses can develop content on getting certified in various areas of IT, showing how in just a few months (by summer, in this case), anyone can get certified to work on computers, networks, and more.
Seasonal Content
Seasonal content deals with themes that are specific to a certain date or period. You can discuss things like travel to places where the summer months are considered off-season. Tech companies can blog about upcoming conventions and events and encourage participation.
Auto dealerships always have “hot deals days” during the summer months, so why not develop blog content around the vehicles you want to move during June, July, and August? Auto repair businesses can develop content about why it’s necessary to perform routine maintenance before a long road trip and publish it in the weeks leading up to peak road travel times near your business. Yes, it’s time to start thinking that far ahead if you don’t want to find yourself scrambling to develop this content later.
Again, every industry or niche can pull this off. People go on trips in the summer. A medical blog, for example, can feature content on why a physical is a good idea before traveling overseas in July or what shots or medical certifications are needed for travel to specific places that most people visit during the summer months. This applies to travel on at least five continents, so there is plenty of content options to explore.
Getting Help with Your Next Big Idea
Of course, these are all just ideas, but I think these ideas have nearly universal application. The same basic themes of marketing apply across industries and niches. Of course, if you’re having trouble coming up with more original ideas (or just getting past the ideas stage of things), it might be worth contacting a copywriting company like Beez for help.
It doesn’t matter if your company is an industry leader or if you’re an independent businessperson trying to make your mark in content marketing. Every marketing professional or entity benefits from working with professional content creators. We think of things and pay attention to details that are often overlooked when people try to go it alone creating content, including:
• SEO Optimization
• Good Formatting and Presentation
• Targeted Content to Attract Any Audience
• Responsible Keyword Research and Usage
• 100 Percent White-Hat SEO Practices
In short, if you need help, it’s available right now, and we would love to talk to you today about your summer content marketing goals. Let Beez deliver the content you need to succeed this summer starting right now (you know, while winter is still a thing). Feel free to contact us to learn more about our custom writing services and rates.
