Content is what fills a site with useful information that is worth sticking around for. More and more websites are including strong content-driven pages in their site, and companies are asking for well-constructed pages with worthwhile articles on them. But what makes for excellent work from article writers? Here are 10 rules to keep in mind.
1. Article Writers Bring Originality and Character
First of all, taking content from article writers that you didn’t hire is bad for your reputation and will lower your rankings. Basic plagiarism issues aside, new and fresh content will help your site get visibility on the Web. Search engines, such as Google, check the originality of your content against their large databases of similarly worded pages. The fresher an article is, the higher the engine will rank it and the more users will see it.
2. Fantastic Article Writers Make Readers Want to Read
Give your readers what they want to read. If they come to your site for funny stories, give them amusing content. If they are there for news, make it newsworthy. Make your content clear through a call to action that reaches out to your audience and ensures your content is on target. Always know your audience and why they are coming to your site. This will help you to create or find content that will make them stick around.
3. Make It Clear With Article Writers
It should be clear from just reading a small amount of the content what the message is. If the reader has to dig through a large amount of data to get to the point, it will often be missed. A clear call to action, headline, or other key feature ensures that you will get that message out there loudly and proudly. A very clear message is more likely to influence people than an under-spoken one, so do not be afraid to make your point more than once. Simplicity is also a factor here, as a simple message is usually easier to get across. If the point is complex, break it down into smaller, simpler points.
4. Article Writers Fashion Quality Content
It is not always about how much content is on your site; it is more important that the content is well written and organized. Again, jumbled or rambling data will just have people clicking to a site that has the articles arranged in a way that is more to their liking. With so many sources available for quality content arranged in different ways, any information is available to be digested in the way the audience wants it. Make sure your content is considered quality for your audience.
5. Get Your Message Out With Article Writers
Distribution is one of the most important aspects of having content. There is no point in having effective and good article writers if nobody reads the content. Again, consider your audience and the best way to reach them. Decide on a definitive campaign for reaching that audience and follow through. Some examples include email marketing, search engine optimization, and social media outreach. By knowing your target audience, you can choose what the most likely avenue to reach them is.
6. Smart Article Writers Create Attention-Grabbing Headlines
Studies have shown that only about 20 percent of content viewers read anything further than the headline. A good headline, however, grabs attention and encourages the viewer to read further. Even if the headline is the only thing they read, you can get your point across if you have a well-constructed one. Make sure your headline does both, and it should be your most carefully constructed portion of the content. A headline can mean the difference between heavily trafficked content and something that is overlooked by viewers.
7. Grammar and Spelling Make a Difference
Many Internet article writers overlook the importance of grammar and spelling. Often, you can find loads of content that is rife with these errors. There are many readers who, when they see one of these errors, discredit the source itself and no longer use the site for their chosen content. Make sure to edit and proofread your content carefully just to be sure that you have everything well in hand. This can also help you make a topic more concise if necessary or expand areas that may need more content. Good editing goes a long way toward getting people to read your content.
8. Use Other Media to Make Your Content Stand Out
People ingest content differently. Some prefer to read, some watch videos, and some prefer audio representations. Images to define your content further are always a plus, and even those who prefer to just read appreciate some graphic representation. You can include all or a few of these separate media types, but each one you do will increase the likelihood your content is seen. Generally, content that is a seamless blending of these avenues is the most popular.
9. Quality Article Writers Use a Conversational Voice
Too many times, a writer will take a lofty or overly intelligent tone in their content, and this can have the opposite effect than what is desired. Using an accessible tone is one of the hardest things to do as an article writer, and, once again, it requires that you know your audience well. Write like they would speak or how they would write their own content. Again, this goes a long way toward keeping people reading your Web or blog content instead of glossing over it because they need a dictionary.
10. Article Writers Must Create a Good Call to Action
Great content makes you want to go out and do something! Nothing expresses this or drives people to act like a good call to action. This should be represented by both your first and last statements, so it is perfectly clear what action you want the reader to take. Not only does this help make the purpose of the data and content clearer, it also makes it more exciting to read. A good call to action is passionate and purposeful. These are the traits that keep people reading the whole piece — not just the headline.