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By Cedric Jackson, August 29, 2017
5 Ways to Successfully Vet Your Copywriters

The selection process when choosing a copywriter seems, for many clients, to be a bit arbitrary. It usually involves heading to one of the plethora of freelance sites out [...]

By Cedric Jackson, August 22, 2017
Creating Content for Millennials

I want to give you some helpful tips on how to approach a millennial market. There are a few things you need to understand about how they consume content, what they [...]

By Cedric Jackson, August 15, 2017
6 Winning Social Media Posting Strategies

I've done a few similar blogs on social media in the past, but since the various platforms are ever evolving and attracting a newer, broader user base each day, I thought it was time [...]

By Cedric Jackson, August 8, 2017
Using Print to Boost SEO

It occurred to me recently during a conversation with a potential client that there is often a direct correlation between how people use print media and SEO. I want to show you [...]

By Cedric Jackson, August 2, 2017
How to Leverage E-Books as a Marketing Tool

E-books are a powerful and effective way to distinguish your brand as an authority and presence in your business or niche. They lend a good deal of credibility to your [...]

By Cedric Jackson, July 25, 2017
What to Say and Not Say in a Cold Call Script

The fact of the matter is that telemarketing is, on average, more effective than any online marketing strategy, including email and social media marketing. The percentages [...]

By Cedric Jackson, July 18, 2017
How to Craft a Powerful Elevator Pitch

The concept of an elevator pitch is simple: You have a worthy prospect as a captive audience but just for a very short period of time. How do you explain, promote, and sell the [...]

By Cedric Jackson, July 11, 2017
5 Elements for Creating Perfect Facebook Ads

Facebook, at least in the realm of social media, is the single most comprehensive advertising platform on the internet. Its versatility and ability to reach a huge global audience [...]

By Cedric Jackson, July 4, 2017
5 Elements of the Perfect Tweet

Of the social media platforms, I think Twitter is the most interesting. Its built-in limitations actually make it more versatile, in ways, than platforms like Facebook that [...]

By Cedric Jackson, June 27, 2017
How to Develop a Creative Brief for Your Copywriter

While there are instances where the writer might overlook a detail or forget to include a keyword, more conflict between writer and client stems from the completeness and [...]


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