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By Cedric Jackson, October 10, 2017
Why Good Ad Copy Still Matters

It seems like there are a lot of conflicting messages floating around about how 21st century marketing is supposed to work. The advent of social media has changed the game [...]

By Cedric Jackson, July 11, 2017
5 Elements for Creating Perfect Facebook Ads

Facebook, at least in the realm of social media, is the single most comprehensive advertising platform on the internet. Its versatility and ability to reach a huge global audience [...]

By Cedric Jackson, May 2, 2017
Writing Powerful Social Media Ad Copy

Social media is an ever-increasing source of information and entertainment, with a heavy emphasis on the latter. If your social media content isn't instantly engaging, [...]

By Cedric Jackson, April 18, 2017
The Least Effective Words in Advertising and How to Avoid Them

The internet has so expanded the number of choices people have when they go searching for a specific product or service, just touting features and benefits isn't enough [...]

By Cedric Jackson, March 21, 2017
Monetizing Your Blog: Why Ad Placement Matters

 If you have done any kind of online marketing work or wave worked closely with a reputable marketing company or agency, you already know how difficult it can be to [...]

by Cedric Jackson, May 31, 2016
5 Steps to Creating the Ultimate Ad

 This article is going to be kind of a broad-brush, universally applicable sort of thing. There are a number of factors that determine the actual way the ad will be presented. The [...]

by Cedric Jackson, October 22, 2015
The Ad Copy Success Checklist

In my professional life, I encounter a lot of copywriters and even people who write for a living that agree on one thing: It's way easier to write a lot than it is to write a little. It's [...]

by Cedric Jackson, August 25, 2015
6 Ways to Improve Your CPC Ad Engagement

A few years ago, most Internet marketers were constantly chanting the SEO mantra and working feverishly to get high rankings through their optimization efforts. Pay-Per-Click/Cost-Per-Click [...]

by Cedric Jackson, July 9, 2015
Why People (Secretly) Love Advertising

If you're old enough to remember VCRs (those things people used to record TV shows before DVR), you are also old enough to remember fast-forwarding through the commercials [...]

by Cedric Jackson, June 18, 2015
How to Write CPC Ads

CPC or PPC (pay-per-click) is the embodiment of the “work smart not hard” paradigm for many Internet marketers. The notion that you have to spend money to make money holds true even in the information age. [...]

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