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By Cedric Jackson, December 26, 2017
Why Your Blog Publishing Frequency Matters

 You will never win over an audience with silence. The frequency at which your audience hears from you is every bit as important as what you have to say. This is why I [...]

By Cedric Jackson, December 19, 2017
Writing Educational Copy People Will Actually Want to Read

It's not easy – not by a long shot – to keep people entertained, and it can be even more difficult if your business is less than exciting in the first place. If you are a high-end [...]

By Cedric Jackson, December 12, 2017
Why Your Medical Practice Needs a Blog

Remember when doctors made house calls? Most of us only vaguely remember seeing it on TV. Rewind about 40 years or so, and it was still standard practice in many areas [...]

By Cedric Jackson, December 5, 2017
5 Huge Mistakes Marketers Make When Creating Content

It’s time to re-evaluate how you manage content creation because that is where most troubles begin. Today’s audience is more cutthroat than ever, and if your content doesn’t [...]

By Cedric Jackson, November 28, 2017
Why You Should Credit Your Copywriters in Your Blog

The reason copywriters have jobs is that the average marketer or business owner either lacks the time or the skill to properly articulate their brand messages in their [...]

By Cedric Jackson, November 21, 2017
How to Effectively Collaborate with Your Copywriters

Today, I want to address one of my enduring “soapbox topics” as it relates to copywriting: communication. Now, when I say, “soapbox,” I know the kinds of images that word [...]

By Cedric Jackson, November 14, 2017
B2B vs B2C What Are Your Marketing Goals?

When I use the phrase “content marketing,” you probably think about things like social media, video, blogging, “going viral,” etc. The problem is that most of our thinking tends [...]

By Cedric Jackson, November 7, 2017
Using Visual Storytelling to Engage Your Audience

I chose this particular topic because I think it's one area of content creation that is largely overlooked. In fact, until recently, it was hard to even find a concrete definition for [...]

 

 

By Cedric Jackson, October 31, 2017
The Top 5 Content Marketing Trends for 2018

I don't do many articles like this, mostly because there are so many lists like it with as many forecasts as there are copywriters to pen them. I used to think this was a bad [...]

By Cedric Jackson, October 24, 2017
How to Format Blogs and Articles to Grow Your Audience

Much like the power of love, content marketing is a curious thing. There is no single formula that will appeal to an entire audience. Segments of your audience will respond [...]

 

 

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