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by Cedric Jackson, December 29, 2015
The 3 Main Goals of Great Copywriting

While there are a number of aspects to quality content creation, I think it goes without saying that copywriting is at the heart of your content strategy. Without words, you're [...]

by Cedric Jackson, December 22, 2015
How to Write a Killer Video Script

There's no doubt about it: When it comes to effectiveness in content, nothing else holds a candle to video. It is the most powerful and expressive medium available to marketers. [...]

by Cedric Jackson, December 17, 2015
5 SEO Secrets Top Bloggers Already Know

So you're looking to increase your search engine rankings, but you want to make sure that you're still providing good content? That's great. Those two things go hand in hand, [...]

by Cedric Jackson, December 15, 2015
How to Create a Tone of Voice in Your Copy

The tone of voice that you use in your marking efforts is important. It provides the reader with a sense of what your company is about, the way you operate, your level of [...]

by Cedric Jackson, December 10, 2015
How to Generate Great Ideas for Newsletters

They may seem like an old-fashioned idea, but the newsletter remains a staple for both information and marketing to this day. Add to that the power of the [...]

by Cedric Jackson, December 8, 2015
How to Align Your Copy with the Way People Buy

Most marketers know that figuring out the kinds of things that are going to result in conversions can be tricky. It can be a lengthy, arduous process, to say the least, but once you [...]

by Cedric Jackson, December 3, 2015
What Does a Copywriter Do?

So you're looking at all of your options when it comes to getting your content written. You're looking at freelancers, you're looking at custom writing services, you're trying [...]

by Cedric Jackson, December 1, 2015
5 Content Mistakes That Could Kill Your Brand

There's a right way and a wrong way to use every type of content. Let's have a look at several things that many marketers don't use correctly and see if any apply to you. [...]

by Cedric Jackson, November 24, 2015
Why Does Your Content Seem Ineffective?

Let's get something straight before I go any further: Copywriters aren't magicians. There is no secret formula for making an article, blog, ad, or social media post explode [...]

by Cedric Jackson, November 20, 2015
How to Get More Engagement on Your Blog

There are a lot of articles out there that tell you that your blog is one of the most important parts of your website, but if you're like most, you probably haven't seen much [...]

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