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By Cedric Jackson, January 11, 2018
Attracting New Customers for Your Garage with Explainer Videos

Today, I would like to zero in on a specific type of auto repair marketing content that I think would benefit your business tremendously: explainer videos. I believe that this is [...]

By Cedric Jackson, January 9, 2018
Writing Technical Copy for the Masses

Have you ever tried reading a manual or “how-to” guide and you could tell right away that it was written by someone who knew the product way better than you do? While it [...]

 

 

By Cedric Jackson, January 2, 2018
Writing Killer Property Descriptions for Your Real Estate Site

The last time I looked at real estate listings (as research for a client), I was absolutely amazed at how similar the descriptions were to ones I had read in years previous. [...]

 

 

By Cedric Jackson, December 26, 2017
Why Your Blog Publishing Frequency Matters

 You will never win over an audience with silence. The frequency at which your audience hears from you is every bit as important as what you have to say. This is why I [...]

By Cedric Jackson, December 19, 2017
Writing Educational Copy People Will Actually Want to Read

It's not easy – not by a long shot – to keep people entertained, and it can be even more difficult if your business is less than exciting in the first place. If you are a high-end [...]

By Cedric Jackson, December 12, 2017
Why Your Medical Practice Needs a Blog

Remember when doctors made house calls? Most of us only vaguely remember seeing it on TV. Rewind about 40 years or so, and it was still standard practice in many areas [...]

By Cedric Jackson, December 5, 2017
5 Huge Mistakes Marketers Make When Creating Content

It’s time to re-evaluate how you manage content creation because that is where most troubles begin. Today’s audience is more cutthroat than ever, and if your content doesn’t [...]

By Cedric Jackson, November 28, 2017
Why You Should Credit Your Copywriters in Your Blog

The reason copywriters have jobs is that the average marketer or business owner either lacks the time or the skill to properly articulate their brand messages in their [...]

By Cedric Jackson, November 21, 2017
How to Effectively Collaborate with Your Copywriters

Today, I want to address one of my enduring “soapbox topics” as it relates to copywriting: communication. Now, when I say, “soapbox,” I know the kinds of images that word [...]

By Cedric Jackson, November 14, 2017
B2B vs B2C What Are Your Marketing Goals?

When I use the phrase “content marketing,” you probably think about things like social media, video, blogging, “going viral,” etc. The problem is that most of our thinking tends [...]

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